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TV, radio, books, magazines, blogs… Milano is a constant hive of activity, especially when it comes to media and communications, with an infinite range of possibilities, programmes and events that meet the needs of every kind of lifestyle every day.
Diego Passoni - the famous radio and TV personality - knows this world inside out, and he’ll be accompanying us on our journey as we visit some of Milano’s most iconic locations for entertainment. They include radio and TV studios, as well as places where the press and the web operate, ending with the buzzing Isola quarter (not coincidentally the title of one of Passoni’s books).
Ready to explore the media capital that is Milano?
Our itinerary in the company of Diego Passoni starts in the very central street of Via Hoepli - between the Duomo and San Babila - where the bookshop of the same name is located, with its endless selection of sought-after books, publications and magazines focusing on art/fashion/media/communications (including many international titles)... the perfect stop to get your fill of Milano’s culture and lifestyle!
How to get there:
Metro: Duomo
Overground public transport: 1
We then move on to magazines and periodicals/blogs (online of course): another landmark in the world of communications. In the dynamic, modern area of Cadorna you can see the Italian headquarters of the tech magazine Wired and the lifestyle magazine Vanity Fair, both international publications... an essential part of our city, given that Milano is at the forefront of both technology and fashion!
The headquarters cannot be visited inside
How to get there:
Metro: Cadorna
Overground public transport: 1, 4, 16, 19, 50, 58, 85
From blogs/mags to the radio. Diego Passoni has featured in various Radio Deejay shows, as well as being presenter on “Dimmi quando” on Deejay TV - and this itinerary now takes us to the Via Massena area, in the modern district of CityLife, the famous Sempione area (with the park of the same name), and the historic Arco della Pace, with all its buzzing nightlife.
The Radio Deejay building cannot be visited inside
How to get there:
Suburban line: Domodossola
Overground public transport: 1, 10, 19, 43, 57
And here we are in Corso Sempione 27, at the historic Rai headquarters - where Diego worked as a commentator and presenter in 2012 and 2017. The old Rai studios are located in a chic residential area, although apparently it will be moving around 2029
The Rai headquarters are not open to the public, but you can visit the historic Palazzo della Radio.
How to get there:
Suburban line Domodossola
Overground public transport: 1, 10, 19, 43, 57
From the pages of books and magazines to newspapers. A further example of Milano as a media capital. In via Solferino (in the chic Brera neighborhood) you’ll find the historic headquarters of the Corriere della Sera newspaper - where the related Gazzetta dello Sport is also found, the newspaper famous around the world for the distinctive pink pages that make it one of a kind.
The newspaper headquarters cannot be visited inside
How to get there:
Metro: Moscova
Overground public transport: 43, 94
Our journey in the company of Diego Passoni ends in the characteristic streets of the Isola district: a working-class residential area that over the years has become one of the major points of reference for Milano’s alternative scene and curious tourists. With its clubs and chic boutiques, not to mention various works of street art, it’s also a very inclusive space, perfect for aperitifs with great food, and just a stone’s throw from the famous “Vertical Forest”!
How to get there:
Metro: Garibaldi, Isola
Initiative created thanks to the resources of the Development and Cohesion Plan of the Italian Ministry of Tourism "Piano di Sviluppo e Coesione del Ministero del Turismo"
